As the Design Director for SoftwareReviews, I play a pivotal role in shaping the user experience by collaborating closely with our stakeholders and designers to ensure the digital platforms are both engaging and effective. A key aspect of my role involves analyzing traffic on the product —in this case with the Category and Product pages— where I work alongside the team to identify patterns, optimize layouts, and enhance the overall user journey. By aligning design strategies with business goals and user needs, I help drive improvements that not only boost page performance but also elevate the overall brand experience.
We worked closely with our stakeholders to come up with a layout that would put user’s reviews and report data in the spotlight. This would give buyers detailed information as they look to make software selection using the Product and Category pages.
Using an organized approach to display the information and leveraging beautiful data visualization, our team created pages that were not only digestible, but also easy to navigate and understand. This update also gave the users the ability to view products who had won medals in their category, making it easier to see who stands out from the rest.
As the Design Director and one of the Project Manager, I led the design and execution of the significant update to our Category and Product Pages, transforming how users interact with the platform. This update was crucial in allowing users to access detailed data and reviews directly on the pages, which were previously only available in HTML-generated reports. I oversaw the project from conception to completion, working closely with stakeholders, designers, and developers to ensure that the new design not only improved usability but also integrated seamlessly with our existing systems. This enhancement empowered users with more immediate and comprehensive insights, elevating their experience and the overall functionality of the platform.