The Concert Hall

The Masonic Temple in Toronto, Ontario, is a historic architectural landmark with a rich legacy dating back to its construction in 1917. Originally built as a meeting place for the Freemasons, the temple has since evolved into a versatile cultural hub, hosting a wide array of events, from concerts and television broadcasts to private gatherings. Its iconic design features a blend of Classical Revival and Beaux-Arts styles, characterized by its grand façade and intricate interior details, which have made it a beloved fixture in Toronto's cultural landscape. Over the decades, the Masonic Temple has welcomed numerous legendary performers and public figures, solidifying its status as a cherished venue that continues to play a significant role in the city's vibrant history.

Company
The Concert Hall

Type
Print Design | Digital Design

Industry
Event Venue | Entretainment

Project
2023

Front of Concert Hall

The Masonic Temple — a historic landmark built in 1917, known for its rich cultural heritage and iconic architectural design.

An elevated Event Space booklet made for The Concert Hall that subtly incorporates inspiration from Reid Miles, known for his innovative album cover designs. While the overall aesthetic remains refined and sophisticated to align with the elegance and history of the venue, elements such as creative typography, clean lines, and strategic use of white space echo the dynamic visual language that Miles mastered. This inspiration is woven into the design to create a booklet that is both contemporary and timeless, effectively capturing the energy and spirit of The Concert Hall while paying a respectful nod to the influential style of Reid Miles.

Concert Hall event space booklet cover

For this project, the inclusion of beautiful imagery, clean floorplans, and detailed space descriptions was crucial in conveying the unique character and versatility of the venue. Stunning visuals capture the ambiance and aesthetic appeal of the space, allowing potential clients to envision their events within the setting.

Clean floorplans provide clarity and precision, helping users understand the layout and flow of the venue, while detailed space descriptions offer essential information about capacity, features, and customization options. Together, these elements create a comprehensive and engaging presentation that showcases the venue’s strengths and supports informed decision-making.

Pages from the event booklet
Peek insode the full booklet
Sign for the Concert Hall

When it was time to host the Open House Exclusive Engagement, I crafted a cohesive suite of materials, including invitations, a menu, and a welcome slide, all centered around custom illustrations. These illustrations added a personalized and artistic touch, setting the tone for the event and creating a visually engaging experience that resonated with the guests from the moment they received their invitations to their arrival at the event.

Ticket and menu for the Concert Hall Open House
Welcome sign for the Open House